Commentary: Established Brands Often Struggle with Marketing

Pepsi Challenge

Unlike startups that are expected to take risks, get messy, and challenge the status quo, larger established firms inherit what could be considered golden handcuffs, given that success can make change a challenge. Indeed, care must be taken not to rock the boat for stockholders or tarnish the brand equity that has been established among a loyal customer base.

Much like the construction of a home, once a company is built, updates and improvements are only given consideration if changes will strengthen the existing model and its equity. The location, foundation, and general structure, however, are rarely tampered with by proud homeowners. And although additions can occur, it will cost not only materials but also permit approvals, and design changes may generate remorse for earlier sunk costs.

Read More

Commentary: Corporate Big-Mouths at Coca-Cola and Delta Wouldn’t Shut Up About George Floyd but When It Comes to Hamas – Crickets

When radicals used the sad death of fentanyl addict and opioid abuser George Floyd to burn down America’s cities in summer 2020, they earned nothing but praise from many of our country’s biggest corporations.

Overnight, America’s corporate giants became footsoldiers in the Left’s “woke” revolution, tut-tutting their customers’ LGBTQ “microaggressions,” pouring millions of dollars into the Marxist-led Black Lives Matter, and condemning the “systemic racism” of the country that birthed them.

Read More

Corporations Stay Quiet on Abortion After Disney’s Disastrous Tangle with DeSantis

Ron DeSantis

Corporations previously outspoken about hot-button social issues have stayed quiet on the likely overturning of Roe v. Wade after a dramatic fight between Disney and Florida Republican Gov. Ron DeSantis over the company’s political activism.

Following the leak of a draft opinion indicating the Supreme Court is likely to overturn Roe v. Wade, Democrats are trying to ram through a bill legalizing third trimester abortions; however, corporations are largely staying out of the fray, following Disney’s disastrous battle with Republican Florida Gov. Ron DeSantis that ended with the company losing its special tax privileges.

Read More

Bruce LeVell Commentary: ‘Woke’ Corporations Need to Wake Up and Get on the Right Side of History

It’s time for America’s “woke” corporations to wake up. Their pandering to and support of the Marxist, anti-American organization known as the Black Lives Matter Global Network Foundation (BLMGNF) is hurting the country and costing the lives of some of our finest citizens.

Before I continue, let’s get one thing straight: Black lives do matter. I say that as a Black man myself, but the concept isn’t really in dispute among ordinary, right-thinking Americans of any race or ethnicity. The BLMGNF does everything it can to cultivate the opposite impression because it profits off grievance politics – but its narrative couldn’t be further from the truth.

Read More

Commentary: Don’t Watch the 2022 Beijing Winter Olympics

In December, the United States, United Kingdom and Australia all announced diplomatic boycotts against the 2022 Beijing Winter Olympics, and since then, several other nations around the world have joined the boycott.

A diplomatic boycott means that government officials from those nations will not attend the Olympic Games. This sent an important message to the citizens of those countries that attending the games even as spectators is immoral and at odds with the spirit of their own nation.

The Chinese Communist Party knew this, and in a preemptive attempt to avoid the embarrassment of empty bleachers, it made a decision on Jan. 17 not to sell spectator tickets to people from outside China’s mainland, and invite in controlled groups instead.

Read More

Coca-Cola Faces Challenge to Race-Based Hiring Quota

Coca-Cola

The massive soda company Coca-Cola is facing a challenge to its internal efforts to force diversity on law firms that are contracted to work for it, as reported by the Washington Free Beacon.

In January, Coca-Cola announced an initiative that would target law firms contracted to work on behalf of the company, wherein all firms would be hit with a 30 percent reduction in their overall payment unless 30 percent of that firm’s workforce was “diverse.” Of those 30 percent, 15 percent had to be black.

Read More

Chinese Coca-Cola Scientist Stole Trade Secrets, Committed ‘Economic Espionage’

Coca-Cola

A Chinese-born chemist who worked for Coca-Cola was found guilty Thursday of multiple spying-related charges including economic espionage and stealing trade secrets.

Xiaorong You, a Chinese-born American citizen, stole trade secrets related to the development of the bisphenol-A-free (BPA-free) coating found within soda cans and used it to start a new company in China, which subsequently received millions of dollars from the Chinese government in grants, the Department of Justice announced Thursday. The BPA-free technology trade secrets that You stole was worth almost $120 million.

Documents and evidence presented during You’s 12-day trial showed that she intended to benefit the Chinese Communist Party, the DOJ said. Dow Chemical, PPG Industries, Sherwin Williams and other major U.S. chemical corporations had developed the BPA-free technology that You stole.

Read More