The Virginia Tourism Corporation (VTC) has awarded $861,080 in state funds to 64 Virginia local tourism initiatives through its Recovery Marketing Leverage Program (RMLP). The funds combine with local match funds of $2.2 million, helping recipients leverage their marketing budgets.
“The tourism and hospitality industries have been among the hardest hit by the pandemic,” Governor Ralph Northam said in the Thursday press release.
Governor Ralph Northam issued his first proposal for spending American Recovery Plan Act (ARPA) funds Monday. Northam’s $353 million proposal includes $250 million for the Rebuild VA small business fund. It also includes $50 million for state agency the Virginia Tourism Corporation (VTC), and $53 million for the Industrial Revitalization Fund and the Virginia Main Street program.
“Virginia is roaring back stronger than we could have imagined one year ago, but small businesses are the backbone of our economy, and they need additional support to get back on their feet,” Northam said in a Monday announcement.
Virginia’s economy is recovering, but Virginia Tourism Corporation (VTC) President Rita McClenny told legislators this week that a major infusion of $50 million is needed to help the struggling tourism sector.
“The $27 billion tourism engine stalled out in 2020 as a result of the global pandemic. Every component sector was negatively impacted: lodging, food service, attractions, business, conventions, events, transportation, entertainment and recreation. The entire sector needs financial recovery support,” McClenny told the Senate Finance and Appropriations Committee.