Virginia Attorney General Jason Miyares confirmed on Thursday a $2.8 million media campaign to support Operation Ceasefire, the campaign he began in 2022 to lower gun violence throughout the commonwealth.
A trailer for the attorney general’s campaign, posted to YouTube last month, reveals an upcoming “public awareness and media campaign” titled Ceasefire Virginia. Miyares intends to reach “young people who may be considering gang or violent criminal activity” by targeting them on social media.
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