Consumers are expected to cut back on discretionary spending this holiday season, hurting retailers, amid persistent inflation and declining savings, according to The Wall Street Journal.
The National Retail Federation anticipates consumer spending to rise around 3% to 4% in November and December, not including inflation, compared to a 5.4% increase that was observed in 2022 and a 5.4% gain in 2021 during the same time frame, according to the WSJ. In an effort to increase sales, many retailers are giving deeper discounts to lure consumers who may be apprehensive about buying products they don’t need, looking to boost their sales on Black Friday, Cyber Monday and the last two weeks of December, when holiday deals typically occur.
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