Commentary: The Endurance of an Ideological Paradox

Karl Marx / "How do you do, Fellow Kids" meme

I have written about the death and rebirth of socialism periodically over the years.  But as André Gide said in another context, “Toutes choses sont dites déjà, mais comme personne n’écoute, il faut toujours recommencer”: everything has already been said, but since no one was listening, it is necessary to say it again.

Really, the socialist impulse is a hardy perennial.  How could something so frequently and thoroughly discredited persist in the hearts of men?  Some think it has something to do with the gullibility of the human animal, some (but I repeat myself) with the persistence of the utopian dream.  I suspect there are many explanations, of which the raw desire for power plays an unedifying but also underrated role.  I also favor the explanatory power of original sin, which has profound psychological as well as theological application to many of the more farcical aspects of human experience and what is more farcical than socialism?

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Commentary: Established Brands Often Struggle with Marketing

Pepsi Challenge

Unlike startups that are expected to take risks, get messy, and challenge the status quo, larger established firms inherit what could be considered golden handcuffs, given that success can make change a challenge. Indeed, care must be taken not to rock the boat for stockholders or tarnish the brand equity that has been established among a loyal customer base.

Much like the construction of a home, once a company is built, updates and improvements are only given consideration if changes will strengthen the existing model and its equity. The location, foundation, and general structure, however, are rarely tampered with by proud homeowners. And although additions can occur, it will cost not only materials but also permit approvals, and design changes may generate remorse for earlier sunk costs.

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